Are you a Nigerian blogger wondering how people land those juicy brand deals and paid collaborations? You’re not alone.
Many bloggers grow their traffic but still struggle to monetize through brand partnerships. The good news?
It’s completely possible to get brand deals in Nigeria, even as a small or mid-sized blogger, if you know the right steps to take.
This friendly and practical guide will walk you through everything you need to do to start attracting brands that are ready to pay you for sponsored content, collaborations, and partnerships.
What Are Brand Deals (and Why They Matter)?
Brand deals (also called sponsored posts or collaborations) are agreements where a company pays a blogger to promote its products or services. Instead of traditional ads or affiliate links, the brand pays you directly, which means higher earning potential.
These deals can come in different formats, such as:
- Sponsored blog posts
- Product reviews
- Giveaways
- Long-term ambassador deals
- Social media + blog bundle packages
For Nigerian bloggers, brand deals are one of the most profitable methods of monetisation because companies want local visibility, and bloggers already have influence with their Nigerian audiences.
Step 1: Build a Niche and Audience
Brands don’t just pay random bloggers; they look for bloggers who have a specific audience that lines up with their target market.
So the first requirement is to build a clear niche.
Questions to ask yourself:
- What topic(s) does my blog focus on?
- Who is my ideal audience (age, interests, location, income level)?
- What kind of brands would be interested in reaching that audience?
Example:
If your blog is about beauty and skincare in Nigeria, your ideal brand partners might be skincare brands, beauty supply stores, online beauty shops, etc.
Tip: Stay consistent with your content. Brands love blogs that have a focused voice and a specific type of reader.
Step 2: Grow Your Blog Traffic + Engagement
Even if your audience is small, it must be active and engaged.
Here’s how to grow your traffic and keep readers engaged:
| Strategy | What to Do |
|---|---|
| SEO (Search Engine Optimization) | Research keywords + write helpful useful content |
| Content consistency | Publish at least 2–3 times per week |
| Social media | Promote new blog posts on Instagram, X/Twitter, Facebook, WhatsApp Status, etc. |
| Email list | Start capturing emails and build a newsletter |
| Community engagement | Reply to comments, ask readers questions, run polls |
Remember: Brands prefer a blog with 5,000 page views/month and high engagement over a blog with 20,000 views but no comments, no shares, and zero personality.
Step 3: Create High-Quality, Trustworthy Content (EEAT)
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google also looks at these factors, and so do potential brands.
To build EEAT:
- Write your articles in your own voice and show your personal experience
- Use facts, mini case studies, stats, or personal examples
- Link to reputable sources
- Make the information up-to-date and accurate
- Avoid copyrighted content and plagiarism
This builds credibility and makes brands more confident about collaborating with you.
Step 4: Build Your Media Kit
A media kit is like your “blog CV.” It is a document that shows potential brands:
- Who you are
- What your blog is about
- Your audience demographics
- Traffic stats
- Engagement rates
- Previous collaborations (if any)
- Your available partnership packages (and prices)
You can design a simple media kit using Canva.
Tip: Even if you don’t have previous collaborations, you can still list sample collaboration ideas and your audience stats.
Step 5: Network With Brands Directly
Don’t wait for brands to find you, reach out.
You can:
- Send a professional email introducing yourself + media kit
(Example subject line: “Collaboration Opportunity with XYZ Blog – Reaching Nigerian Students”) - Attend local business events, trade shows, or product launch events
- DM brands on Instagram with a short intro and offer to send your media kit
- Tag brands when writing organic reviews of their products
Keep your messages short and professional, and always focus on how your audience matches their target customers.
Step 6: Make Yourself Discoverable
Brands also search for bloggers to collaborate with. To increase your chances:
- Use relevant keywords in your About page (e.g. “Nigerian beauty blogger”)
- Optimise your social media bios with your niche and email
- Add a “Work With Me” page on your blog
- Use hashtags like #NigerianBlogger, #LifestyleBloggerNG on Instagram/Twitter
- Join influencer/blogger platforms (e.g. Plaqad, GetCraft, Humanz)
Step 7: Be Professional (Communication & Delivery)
This is one of the biggest mistakes bloggers make.
If a brand reaches out and you:
- take 4 days to reply
- send one-line responses
- deliver content late
…they will never come back.
So make sure to:
- Respond quickly and politely
- Be clear and confident (e.g. “Here are my collaboration packages…”)
- Deliver the sponsored content before the deadline
- Send analytics/insights after the post goes live
Brands love working with people who are easy to work with.
That is how you turn one deal into multiple.
Step 8: Start Small and Build Up
You don’t need to wait for huge international companies. Start with small/local brands:
- Instagram boutiques
- Nigerian skincare brands
- Local restaurants, cafes
- Nigerian tech startups
As soon as you start getting results (e.g. “20 sales from my blog post”), add that as proof in your media kit.
The more proof you have, the easier it becomes to land bigger brands.
Bonus Tips for Nigerian Bloggers
| Tip | Explanation |
|---|---|
| Avoid fake followers/traffic | Brands can check, it reduces your credibility |
| Show your face sometimes | Builds trust and increases engagement |
| Bundle blog + social media | Most brands prefer cross-platform packages |
| Learn basic negotiation skills | Don’t rush to accept offers that undervalue your work |
| Keep records | Save all agreements, receipts, and screenshots of results |
FAQs
1. How many monthly views do I need before approaching brands?
You can start approaching brands even with 3,000–5,000 monthly views as long as your engagement is high and your audience is targeted.
2. What should I charge for a sponsored post?
It depends on your niche, traffic, engagement and content quality. New bloggers in Nigeria usually charge between ₦30,000 – ₦80,000 per post. Experienced bloggers charge ₦150,000+.
3. Should I wait for brands to contact me?
No. It’s better to reach out proactively. Most successful Nigerian bloggers land brand deals by pitching brands first.
4. What should I include in my media kit?
Your blog overview, niche, audience stats, monthly traffic, engagement rate, sample posts, previous campaigns (if any), and collaboration packages.
